If Norman Vincent Peale is the godfather of positive thinking
then Dale Carnegie was the 20th century father of motivation. When
Mr Carnegie wrote his ground breaking book in 1937 some of his gems no doubt
fell on stony ground but a few seedlings managed to take root. The masses
quietly succumbed to the persuasive and uplifting language eschewed in his
books that aimed to help people develop confidence and build a stoic character. Mr
Carnegie believed that financial success is due 15% to professional knowledge
and 85% to “the ability to express ideas, assume leadership and to arouse
enthusiasm among people”………and how right he was.
The rise of the celebrity culture and a new breed of air
heads in the 21st century has sadly produced several pea brained
motivators known as vloggers. Not all vloggers are bad and not all equal and some even stimulate the old grey matter (I'll leave that discussion for another post). The dubious ones, however, invest in a business model that consists of 85% self-aggrandisement activities and 15% of intellectual power. Forget integrity, we want followers!
These are young people who are given a platform thanks
to You Tube/Twitter/Instagram/Snapchat to while away the hours telling us what
they had for breakfast/lunch/dinner, how they clean their teeth, wash behind
their ears, the latest nail varnish trends, their trans-atlantic trips to buy
even more cosmetics to clog up their fresh faces, fashion that you might not
want to be seen dead in and other fripperies that will end up in charity shops
We are treated to virtual tours of their mansion/penthouse, Halloween/Christmas/Easter
décor and even their charming pets get a look-in..... puppies, guinea pigs and
goldfish……and all paid for by their sheep (and cheap) followers from the “ hits”
(think cash registers!) they receive on
their YT channel.
I won’t name names but it all seems a bit mindless,
senseless and even worthless. It appears that the more cerebrally challenged
you are, the sooner you’ll stumble across a get –rich-quick scheme that can
hijack the brain cells of the masses (aided by ruthless advertising
It’s a shame that most of these brain cells belong to teenagers
whose mushy cerebral cortex is ravenous for meagre intellectual morsels.
The daily (You Tube) diatribe also showcases the fanciful idea of
presenting vloggers as regular people when in fact
they are on the sharp side of business savvy. Wannabe business men and women who'll one day be paraded on global rich lists!
A certain well-known vlogger recently published a book about
their online world and made a ton of readies from that little deal. Later it
was revealed that the “author”(in cahoots with a publishing company) had hired
a ghost writer to birth this “book” into life. On can only presume that the
vlogger’s mental capacity was limited and the thought of sitting down to write
for long periods would have proved a pain in the proverbial a*** (and no
self-respecting vlogger would want to reveal that they had made a dent on their
perfect, little tush from engaging in anything like “meaningful work”)!
The other malady on display on their channel is their health
issues. Hypochondria has now been elevated to new level whereby it is
acceptable to vlog about your ill health and turn your angst into a money
spinner. There’d be many more of us who could afford private health care if we
shared (and vlogged) about our unique inabilities and hang-ups! The truth is that some vloggers are
suffering from the lingering symptoms of affluenza. In a nutshell, they’ve had too much too
soon – fame, money and time to kill and....... people to kill it with!!!
Affluenza is a hedonistic affliction. The affluent are anxious. The
affluent are weak minded. The affluent are (sometimes) ungrateful. The affluent
are influential vloggers. They may even raise anxiety levels by creating bling-envy for the trinkets they pick up in designer stores. How healthy is coveting that Tiffany diamond bracelet dangling on a vlogger's wrist?
Its internet highway robbery with
a Midas touch; spinning straw into gold and turning your “views” into ready
Vloggers don’t so much care for their following as much as
they care about themselves (and their bank accounts). They’ve found a nice
little earner funded by yours truly – the fans. Yes, talking about themselves
is their number one preoccupation and I’m quite sure Mr Carnegie (or anyone
worth their salt) would not approve. To the sane minority, watching vlog
updates is about as interesting as watching paint dry (they vlog about that
Vloggers are the winners and you, if you spend precious hours
on their channels, are the losers. Vlogging time is money but yours is wasted.
So get a life, don’t subscribe, keep your brain cells intact and find a
fruitful past time that’s not like like v(f)loggng a dead horse!
If your role model is a thief of your mind and time then
you need to re-evaluate life. Take some time out to read/watch/experience someone/something
inspirational. There's a new role model for teens; a young owman who raises self worth and actually uses her brain to
further humanity though she faced a bullet for her trouble. I won’t name her
but she’s worth looking up on a search engine.
Fill your mind with good stuff and a return to humble values
(not blowing your own trumpet!) is still the way to win friends and influence
Labels: World view